Abstract: THE ROLE OF BUSINESS ANALYTICS IN STRATEGIC PLANNING
This study aims to explore the role of business analytics in enhancing strategic planning processes and guiding organizational decision-making within competitive markets. The objectives include assessing how analytics tools and techniques contribute to scenario analysis, market forecasting, and strategic alignment. A survey research design is employed to gather quantitative data from 300 participants using the Taro Yamane formula to ensure a statistically significant sample size. The case study focuses on a financial services firm in Lagos, Nigeria, recognized for its strategic use of analytics to navigate market uncertainties and drive growth. The reliability coefficient score, measured through internal consistency checks, is 0.86, indicating strong reliability of the research findings. Findings indicate that business analytics enable organizations to formulate data-driven strategies, optimize resource allocation, and achieve strategic objectives effectively. The study recommends that businesses integrate analytics into strategic planning processes, leverage predictive modeling for scenario planning, and foster a culture of data-driven decision-making to capitalize on market opportunities and sustain competitive advantage in volatile business environments.
Abstract
This Research work attempts to look at the effect of Tax evasion and avoidance on economy of Nigeria and its c...
ABSTRACT
This study examined the place of welfare programme on worker’s productivity in an instit...
Background Of The Study
Considering the rapid technological advancement and financial market evolution,...
Statement of the Problem
There are contemporary problems in the teaching and learning of Integrated Sci...
Abstract: Evaluating the impact of cultural competency training on vocational educators is...
ABSTRACT
This study focused on the effective of pricing strategies for introducing a new product in the market (A case study of Globalcom...
Background of the Study
The first and most important component of food security is the practice of environmentally susta...
Abstract: This research examines the role of vocational education in economic development i...
ABSTRACT: Examining the effectiveness of mobile learning applications in vocational education explores how digital tools can enhance learning...
ABSTRACT
This study examined the effects of effluent discharges from various point-loa...